Which tool in Google Analytics is useful for analyzing the flow of user traffic through a website?

The Behavior Flow report is specifically designed to visualize and analyze the paths users take through a website. It presents a graphical representation of user behavior, illustrating how users navigate from one page or event to another. This tool enables analysts to identify common user journeys, drop-off points, and trends in user engagement, allowing for insights into how effectively content is leading users toward desired actions or conversions.

Unlike other reports mentioned, the Behavior Flow report focuses directly on the movement of users through different pages, making it particularly valuable for understanding user experiences and optimizing site navigation. This clarity in tracking user paths provides actionable insights into how to improve the website's structure or content to enhance user engagement and retention.

In contrast, the Session Duration report primarily measures how long users spend on a website, the User Explorer report allows for a detailed review of individual user interactions but lacks the broader flow perspective, and the Audience Overview report offers demographic and overall audience statistics without delving into user journeys.