Which tool can be used in Google Analytics to tag URLs for better tracking?

The URL Builder is the correct tool for tagging URLs in Google Analytics for better tracking. It allows users to create custom URLs that can track the performance of different marketing campaigns, advertisements, or traffic sources. By adding specific query parameters to the end of the URL, such as the campaign source, medium, and name, users can measure how effectively each link drives traffic and conversions in Google Analytics.

This tool is particularly beneficial because it generates UTM (Urchin Tracking Module) parameters that can be easily analyzed in Google Analytics reports. By using the URL Builder, marketers and analysts are able to gain insights into user behavior and campaign effectiveness in a structured and detailed manner.

Other tools mentioned serve different purposes. For example, Google Tag Manager is primarily used for managing and deploying marketing tags on your website without modifying the code directly. Google AdWords (now known as Google Ads) is focused on managing paid advertising campaigns, and Google Data Studio is used for data visualization and reporting rather than URL tracking.