Google Analytics Individual Qualification Practice Exam

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Which term refers to the percentage of visits that result in a goal completion in Google Analytics?

Bounce Rate
Conversion Rate
Exit Rate
Traffic Rate

The correct answer is: Conversion Rate

The term that refers to the percentage of visits that result in a goal completion in Google Analytics is indeed the Conversion Rate. This metric is essential for measuring the effectiveness of a website or marketing campaign because it quantifies how many visitors take a desired action, such as completing a purchase, signing up for a newsletter, or filling out a contact form. The Conversion Rate is calculated by dividing the number of conversions (goal completions) by the total number of visits and then multiplying that figure by 100 to express it as a percentage. A higher conversion rate indicates that a higher proportion of visitors are taking the desired action, which is a positive sign for the website's performance and user engagement strategies. Understanding the conversion rate helps businesses optimize their marketing efforts and improve their website's user experience to increase overall effectiveness in meeting their goals.