Google Analytics Individual Qualification Practice Exam

Which reports indicate how traffic arrived at a website?

1. Demographics

2. Geo

3. All Traffic

4. Behavior

The correct answer is: All Traffic

The "All Traffic" report is designed to provide insights into the various channels through which users arrive at a website. This includes different sources such as organic search, paid search, social media, direct visits, referrals from other websites, and more. By analyzing this report, a user can determine how effectively each channel is driving traffic and can make informed decisions regarding marketing strategies and budget allocation. The other reports have different focuses: - Demographics reports present information related to the age, gender, and interests of visitors instead of their traffic sources. - Geo reports provide insights based on the geographical locations of visitors, also not addressing how they arrived at the site. - Behavior reports track user interactions on the website itself, including pageviews, time on site, and engagement. While they offer valuable information about user activity post-arrival, they do not indicate the original traffic sources. Thus, the "All Traffic" report effectively fulfills the need to understand how users reached the website, making it the correct choice in this context.