Which report would you use to analyze where your website traffic is coming from?

The Acquisition report is specifically designed to provide insights into how users arrive at your website. It categorizes traffic sources into different channels, such as organic search, paid search, social media, direct visits, and referrals from other websites. By examining this report, you can analyze the effectiveness of your marketing strategies, understand which channels are driving the most traffic, and identify opportunities for improvement in your acquisition efforts.

In contrast, the Audience report focuses on the characteristics of your users, such as demographics, interests, and device usage, rather than where they came from. The Conversion report is primarily concerned with analyzing goal completions, eCommerce transactions, and other user actions that indicate successful outcomes on your site, rather than their sources. The Behavior report, on the other hand, examines how users interact with your website content once they get there, including page views, average session duration, and bounce rates. While all these reports provide valuable information, the Acquisition report is the most relevant for understanding the origins of your website traffic.