Google Analytics Individual Qualification Practice Exam

Which report helps in determining the effectiveness of various channels in driving conversions?

1. Acquisition Report

2. Behavior Report

3. Conversion Report

4. Engagement Report

The correct answer is: Conversion Report

The Conversion Report is essential for assessing how effectively different channels contribute to achieving conversions on your website. This report focuses specifically on measurable goals that indicate successful user actions, such as completing a purchase, signing up for a newsletter, or other critical conversion events. By analyzing the Conversion Report, you can identify which traffic sources, campaigns, or marketing channels are most successful in leading users to complete these desired actions. This information is invaluable for optimizing marketing strategies and allocating resources to the channels that yield the highest return on investment. In contrast, the Acquisition Report provides insights into how users arrive at your website, detailing various traffic sources. While it gives a good overview of where your traffic is coming from, it does not drill down into whether these visitors are actually converting. The Behavior Report focuses on how users interact with the content on your site, providing detail on metrics such as page views and bounce rates, rather than conversions. The Engagement Report assesses user interaction levels with your content, which is important, but it does not specifically capture conversion data or the effectiveness of channels in driving those conversions.