Google Analytics Individual Qualification Practice Exam

Which parameters can be included with an event hit for reporting?

1. Event, Category, Action, Label

2. Category, Action, Label, Unique Events

3. Category, Action, Label, Value

4. Category, Action, Label, Total Events

The correct answer is: Category, Action, Label, Value

The parameters that can be included with an event hit for reporting in Google Analytics are Category, Action, Label, and Value. Each of these parameters provides a crucial piece of information about the event being tracked: - **Category**: This parameter is used to group similar events together. For example, if you are tracking video plays, you might categorize them under "Videos." - **Action**: This describes the specific action taken by the user, such as "play," "pause," or "stop." It helps to provide more detail about what the user did within that category. - **Label**: This optional parameter provides additional context for the event, such as the name of the video being played or the title of an article shared. It helps to distinguish between different instances of the same action within the category. - **Value**: This numeric value can represent metrics such as the time spent on an action or the monetary value associated with that event. It allows for deeper analysis of the events by quantifying their significance. Understanding these parameters is essential for analyzing user interactions effectively and for generating meaningful reports in Google Analytics. The inclusion of Value as a parameter distinguishes this option, as it allows for richer data analysis compared to just categorizing