Which of the following metrics could indicate potential issues with user engagement on your site?

The chosen metric of a high bounce rate is significant because it reflects how well a website retains visitors' interest. A high bounce rate indicates that a large percentage of users are leaving the site after viewing only one page and not engaging further with the content. This behavior may suggest that users are not finding what they expected or that the content is not compelling enough to encourage additional interaction. A high bounce rate can be a strong indicator of potential issues with user engagement, as it signifies a lack of depth in visitor interaction and may reveal problems with the site's usability or relevance.

In contrast, metrics like high session duration, low bounce rate, and increased pages per session typically indicate positive engagement. High session duration means users are spending a longer time on your site, which often signifies they are truly engaged with the content. A low bounce rate shows that visitors are interacting with multiple pages, suggesting they find the site’s content engaging. Increased pages per session imply that users are navigating through more of the site, indicating strong interest and engagement in the material presented.