Which of the following is a benefit of using Google Analytics for e-commerce tracking?

Using Google Analytics for e-commerce tracking offers significant insights into product performance and sales trends, making it easier for businesses to make informed decisions. With features specifically tailored for e-commerce, organizations can track key metrics such as revenue, conversion rates, and individual product performance. This data allows businesses to identify which products are performing well, which are underperforming, and understand customer behavior in relation to their purchases.

This capability facilitates strategic adjustments in marketing, inventory management, and product development. Being able to analyze sales trends also helps in forecasting future sales and optimizing overall business operations.

While inventory management, product descriptions, and payment processing are crucial aspects of e-commerce, these functionalities do not fall under the primary strengths of Google Analytics. Instead, Google Analytics focuses on providing detailed data insights to enhance e-commerce strategies.