Which metric would you analyze to determine user engagement?

To assess user engagement effectively, analyzing the number of pages per session is highly informative. This metric indicates how many pages a user navigates through during a single visit to a website. A higher pages per session value typically signifies that users find the content engaging and are likely interested in exploring more of what the site offers. When users interact with multiple pages, it suggests that they are involved with the site’s content rather than leaving quickly, hence showcasing deeper engagement.

On the other hand, while page load time and unique visitors provide useful insights, they do not directly correlate to how much users are engaging with the content once they are on the site. Bounce rate indicates the percentage of visitors who leave after viewing only one page, which can also reflect engagement levels, but it is not as direct a measure as pages per session. Therefore, focusing on pages per session gives a clearer picture of user interaction and content interest.