Google Analytics Individual Qualification Practice Exam

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

1. Primary conversion

2. Second-to-last-click attribution

3. Assisted conversion

4. Secondary conversion

The correct answer is: Assisted conversion

The metric that reports on how often a channel contributes to a conversion prior to last-click attribution is named assisted conversion. This metric provides valuable insights into the role that different marketing channels play throughout the conversion journey. Specifically, it quantifies the number of conversions that were influenced or assisted by a specific channel before the final click that led to the conversion. Assisted conversions are particularly important because they highlight the collaborative nature of different channels in driving conversions. For example, a user might first discover a product through social media (an assisted touchpoint) and then later return via a search engine to complete a purchase (the last click). By tracking assisted conversions, marketers can better understand the effectiveness of their multi-channel strategies and allocate resources more efficiently based on how different channels support the overall conversion process. Other options, while related to conversions, do not specifically capture the pre-last-click influence that assisted conversions offer.