Which feature in Google Analytics helps to visualize the user's journey across multiple channels?

The feature that effectively visualizes the user's journey across multiple channels is called Multi-Channel Funnels. This tool provides insights into how various marketing channels work together to drive conversions, allowing users to understand the contribution of each channel in the customer journey leading up to a goal completion or conversion.

With Multi-Channel Funnels, users can see the paths that consumers take through different marketing channels before completing the desired action on the website. This includes interactions with channels such as organic search, paid ads, direct traffic, and social media, showcasing how they influence conversions over time. This capability is crucial in attributing the right value to each channel and helps marketers make informed decisions about where to allocate their resources.

While Goal Flow focuses on the specific paths users take to complete goals within a single channel or a defined set of pages, and Behavior Flow maps out user interactions on the website itself, neither provides the broad cross-channel view that Multi-Channel Funnels does. Real-Time Analytics provides immediate insights into user actions as they happen but does not offer a historical perspective on user journeys across multiple touchpoints, which is essential for understanding overall channel effectiveness.