Which feature allows for detailed tracking of user behavior on an e-commerce site?

Enhanced E-commerce tracking is designed specifically to provide comprehensive insights into user behavior throughout the entire shopping experience on an e-commerce website. It allows for detailed tracking of various stages in the customer journey, including product impressions, product clicks, adding items to the cart, checkout processes, and completed purchases.

This feature offers valuable data that can help businesses understand how users interact with their products, identify potential bottlenecks in the purchasing process, and assess the effectiveness of marketing strategies. It goes beyond basic e-commerce tracking by capturing more nuanced actions, such as tracking the performance of promotions and the effects of different product attributes on consumer behavior.

In contrast, other options provide valuable insights but do not match the specificity or the depth of insights that Enhanced E-commerce tracking offers. Site search tracking focuses solely on understanding what users are searching for on the site, while event tracking can capture specific user interactions, it does not comprehensively cover the entire e-commerce flow. User flow visualization is more about understanding how users move between different pages but lacks the detailed metrics related to e-commerce transactions. Thus, the comprehensive capabilities of Enhanced E-commerce tracking make it the most suitable choice for monitoring detailed user behavior on e-commerce platforms.