What type of goal measures how long a user spends on a site?

A duration goal specifically measures how long users spend on a website. This type of goal is useful for determining user engagement levels and assessing whether visitors find your content compelling enough to stay longer on the site. By tracking duration, you gain insights into user behavior, such as whether they are spending sufficient time on key pages or if they are leaving too quickly, indicating potential issues with content relevance or user experience.

This type of goal can be especially valuable when analyzing the effectiveness of strategies aimed at increasing user engagement, such as content quality, navigation ease, or interactive elements on your website. It directly correlates user time spent with overall site performance, helping quantify aspects of visitor behavior that may not be captured through simpler metrics like page views or unique visits.