Google Analytics Individual Qualification Practice Exam

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What type of data is Google Analytics Goals unable to track?

Customer's lifetime value
Making a purchase
Signing up for a newsletter
Watching a video

The correct answer is: Customer's lifetime value

Google Analytics Goals are designed to track specific user interactions on a website, such as making a purchase, signing up for a newsletter, or watching a video. These interactions are tied to defined actions that users complete, which can be measured in terms of conversions and goal completions. Customer's lifetime value, on the other hand, is a broader metric that represents the total revenue a business can expect from a single customer account throughout the business relationship. While Google Analytics can provide insights and data regarding customer behavior and transaction metrics that contribute to calculating lifetime value, it does not track this metric directly through goals. Instead, lifetime value often relies on more complex calculations and data analysis combined with various user interactions over time, rather than the immediate goal completions that Google Analytics is designed to measure. Thus, the inability of Google Analytics Goals to directly track this composite metric underscores the correct answer.