Google Analytics Individual Qualification Practice Exam

What report shows which web pages get the most traffic and highest engagement?

1. Frequency and Recency report

2. Active Users report

3. Engagement report

4. All Pages report

The correct answer is: All Pages report

The report that shows which web pages get the most traffic and highest engagement is the All Pages report. This report provides a comprehensive overview of how each page on a website performs in terms of metrics such as page views, average time on page, and bounce rate. By analyzing the data in the All Pages report, users can identify which pages attract the most visitors and maintain their interest, indicating high engagement. This report is particularly valuable for website optimization because it enables marketers and analysts to recognize both successful content and areas that may need improvement. The data gathered can inform decisions about content strategy, user experience enhancements, and targeted marketing efforts. The Frequency and Recency report focuses more on user sessions and how often users return to the site rather than detailing specific page performance. The Active Users report provides insights into user engagement over a set period but does not break down traffic by individual pages. The Engagement report, while it does focus on engagement metrics, doesn’t specifically list web page performance in terms of traffic and is not as directly correlated with identifying top-performing pages as the All Pages report. Thus, the All Pages report stands out as the most direct means of measuring web traffic and engagement on a per-page basis.