What metric indicates how effectively your site leads to conversions?

The goal conversion rate is the metric that indicates how effectively your site leads to conversions. This metric measures the percentage of sessions that result in a conversion, which could be any predefined goal, such as making a purchase, signing up for a newsletter, or completing a contact form. By analyzing the goal conversion rate, you can assess how well your website is performing in terms of driving user actions that are significant to your business objectives.

In contrast, page views measure the total number of pages viewed on your site, but they do not provide insights into whether those views led to meaningful actions. Bounce rate reflects the percentage of visitors who navigate away from the site after viewing only one page, offering insight into visitor engagement but not directly related to conversions. Exit rate indicates the percentage of users who leave your site from a specific page but doesn't capture whether a conversion occurred prior to exiting. Therefore, the goal conversion rate is the most relevant and effective metric for determining the success of your site in driving conversions.