What is the 'User Explorer' feature used for?

Prepare for the Google Analytics Individual Qualification Exam. Study with interactive quizzes and detailed explanations. Get ready to ace your exam!

The 'User Explorer' feature in Google Analytics is specifically designed to analyze individual user interactions with a website. It allows you to drill down into the behavior of individual users rather than providing a broad overview. This tool presents a detailed view of the actions taken by a specific user over multiple sessions, delivering insights into their journey on your site.

With User Explorer, analysts can observe metrics such as the pages viewed, time spent on the site, conversion events, and other specific interactions that a user has engaged in. This level of detail is invaluable for understanding the unique behaviors and preferences of different users, enabling businesses to enhance user experience and tailor their marketing strategies. By focusing on individual user data, organizations can identify patterns, optimize their website, and ultimately improve conversion rates based on solid behavioral insights.

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