What is the primary purpose of Google Analytics?

The primary purpose of Google Analytics is to collect and analyze data from website traffic and user interactions. This powerful tool enables website owners and marketers to gain insights into how users engage with their site. By tracking metrics such as page views, session duration, bounce rates, and user demographics, Google Analytics provides valuable data that can inform decisions on content strategy, user experience improvements, and marketing efforts.

The ability to understand user behavior on a granular level helps businesses optimize their online presence, ensuring they cater effectively to their audience's needs. This analysis is essential for measuring the effectiveness of marketing campaigns and improving website performance over time. Understanding user interactions leads to better engagement, increased conversions, and ultimately a more successful online strategy.

The other options focus on different aspects of online management that are not the core function of Google Analytics. For instance, while optimizing server performance is important for a smooth user experience, it is outside the scope of Google Analytics' data collection and analysis capabilities. Similarly, managing social media campaigns or streamlining website design processes involves different tools and approaches that do not relate directly to the primary functionality of Google Analytics.