What is the primary benefit of using Google Analytics for businesses?

The primary benefit of using Google Analytics for businesses is its ability to provide insights into marketing performance. This tool enables businesses to access a wealth of data about how users interact with their websites, including traffic sources, user behavior, and conversion rates. By analyzing this data, businesses can make informed decisions about their marketing strategies, optimizing campaigns to improve engagement and drive sales.

The insights from Google Analytics help in identifying which channels are performing well, which content resonates with the audience, and how effectively the business's goals are being met. This information is crucial for refining marketing efforts and ensuring a solid return on investment.

The other options, while they touch on aspects related to analytics, do not encompass the primary function of Google Analytics. For instance, tracking computer hardware usage is not a focus of Google Analytics, and generating content for websites falls outside its purview. Additionally, while mobile traffic analysis can be a component of the data provided, the platform is not limited to that area, making the insights into overall marketing performance the most significant benefit for businesses.