What is the main purpose of setting goals in Google Analytics?

The main purpose of setting goals in Google Analytics is to measure specific actions taken by users on a website. Goals enable website owners and marketers to track and quantify conversions, which can include actions such as completing a purchase, signing up for a newsletter, filling out a contact form, or viewing specific pages. By establishing these goals, businesses can better understand user behavior and measure the effectiveness of their marketing strategies in achieving desired outcomes.

Setting up goals allows for tracking how well the website is performing in guiding users towards completing these key actions, enabling insights into the overall success of digital campaigns and website modifications. Moreover, it provides the data necessary to optimize the user experience and improve conversion rates based on actual user interactions with the site. This fundamental aspect of Google Analytics is vital for making informed decisions to enhance business performance and user engagement.