What is the difference between Standard and Custom Reports in Google Analytics?

Standard reports in Google Analytics are indeed pre-built and come with various default metrics and dimensions designed to meet a wide range of common analytical needs. These reports cover key performance indicators like audience demographics, traffic sources, and behaviors without requiring the user to create anything from scratch. They provide a great starting point for analysis, allowing users to quickly access and interpret data.

On the other hand, custom reports are created by users to meet specific analytical requirements that may not be addressed by standard reports. This means users can select the specific metrics and dimensions they want to analyze, enabling personalized insights tailored to unique business goals or specific campaigns.

This distinction is essential for users who need deeper data analysis or wish to focus on particular aspects of their website performance that may not be represented in the standard offerings. Custom reports enhance user flexibility and are essential tools for businesses that require a more granular view of their data.