What is Smart Goals in Google Analytics?

Smart Goals in Google Analytics is an automated feature that leverages machine learning to analyze user behavior data from your website. It identifies sessions that are most likely to lead to conversions based on engagement metrics, such as session duration, pages per session, and other interactions. By using Smart Goals, businesses can optimize their advertising efforts by focusing on the sessions that have a higher likelihood of generating conversions, which is particularly beneficial for those who may not have traditional goals set up due to insufficient high-quality data.

The other options do not accurately represent what Smart Goals do within Google Analytics. The method to create manual goals does not relate to the automated nature of Smart Goals and requires additional initial setup. Tracking email performance is outside the scope of Smart Goals, which primarily focuses on web sessions. Lastly, while user retention reports provide valuable insights for measuring user engagement over time, they are distinct from the predictive capabilities of Smart Goals, which center specifically around conversion likelihood.