Google Analytics Individual Qualification Practice Exam

What is not a benefit of Google Analytics remarketing?

1. Show customized ads to customers who have previously visited your site

2. Allow customers to quickly reorder an item they have previously purchased

3. Create remarketing lists without making changes to your existing Analytics snippet

4. Create remarketing lists based on custom segments and targets

The correct answer is: Allow customers to quickly reorder an item they have previously purchased

The reason B is the correct answer lies in the specific functions and benefits associated with Google Analytics remarketing. Remarketing focuses on showing targeted ads to users who have previously interacted with your website, encouraging them to revisit and convert. While custom ads can indeed be tailored to users based on their prior behavior, the act of allowing customers to reorder items they have previously purchased does not fall under the scope of what remarketing accomplishes. This process is more related to customer experience and website functionality rather than a feature of remarketing within Google Analytics. The other options detail functionalities that are directly tied to remarketing strategies, such as showing customized ads to past visitors, creating remarketing lists without changes to the Analytics snippet, and building audiences based on specific segments and behaviors. These clearly illustrate how remarketing leverages user data to create effective advertising campaigns, highlighting that B does not align with the primary benefits of remarketing in Google Analytics.