What is 'Enhanced E-commerce' in Google Analytics?

'Enhanced E-commerce' in Google Analytics is an advanced tracking feature that provides detailed insights into user interactions with products throughout the shopping journey. This feature allows businesses to analyze various aspects of online shopping behavior, such as product impressions, clicks, add-to-cart actions, checkout behavior, and purchases.

By using Enhanced E-commerce, organizations can gain valuable insights into how users interact with their products, understand shopping patterns, and identify potential areas for improvement in their sales processes. This leads to better decision-making regarding marketing and optimization strategies, enabling businesses to enhance customer experiences and increase conversions.

The other options do not encapsulate the full capabilities of Enhanced E-commerce. For instance, the simplistic overview of store performance does not delve into the complex interactions that Enhanced E-commerce tracks. Similarly, while managing promotional codes may be part of an overall strategy, it is not the primary function of Enhanced E-commerce. Tracking physical store traffic focuses on in-person visits, which is outside the scope of Enhanced E-commerce's digital tracking capabilities.