What is a 'Property' in Google Analytics?

A 'Property' in Google Analytics refers to a specific website or app that you wish to track and analyze data for. Each property in Google Analytics corresponds to a distinct site or application and is associated with its own tracking ID. This allows you to gather and analyze data specific to that property, providing insights into user behavior, traffic sources, and performance metrics unique to that site or app.

Understanding this concept is crucial because it forms the foundation for how data is organized and reported in Google Analytics. Each property can have different tracking configurations, goals, and data views, enabling tailored analysis. Therefore, knowing that a property represents a unique entity you’re tracking is essential for setting up your account correctly and conducting effective analysis of your web or app traffic.

The other choices, while related to data analysis, do not accurately describe a property. Reports and user-defined segments pertain to the outputs and filters of data, while an account encompasses a broader scope, including multiple properties and their respective data views.