Google Analytics Individual Qualification Practice Exam

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What feature would be used to collect how many times users downloaded a product catalog?

Custom Report
Event Tracking
Calculated Metrics
Custom Dimension

The correct answer is: Event Tracking

Using Event Tracking is an effective way to collect data on specific user interactions on a website, including the number of times users download a product catalog. This feature allows you to track actions that don't involve traditional page views, such as file downloads, video plays, and interactions with buttons. When you implement Event Tracking, you can define events like "Download Product Catalog" and associate it with a user action (such as clicking a download link). Each time a user clicks this link, the event is recorded in Google Analytics, allowing you to measure engagement with that specific content. This makes it straightforward to analyze user behavior in relation to your product catalog. The other options mentioned—Custom Report, Calculated Metrics, and Custom Dimension—do not directly track interactions in the same way. A Custom Report is used to customize how data is presented, Calculated Metrics are used for derived calculations based on existing metrics, and Custom Dimensions are used to segment data more granularly but do not inherently track interactions like a download. Therefore, Event Tracking stands out as the correct approach for measuring downloads.