Google Analytics Individual Qualification Practice Exam

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What feature is required to collect the number of comments users posted to a web page?

Custom Channel Groupings
Calculated Metric
Custom Dimension
Custom Metric

The correct answer is: Custom Metric

To collect the number of comments users posted to a web page, a Custom Metric is required. Custom Metrics in Google Analytics are designed to quantify data that is not automatically tracked by default. Since the number of comments is a specific piece of data that does not fall under standard metrics like page views or sessions, it necessitates the use of a Custom Metric. By implementing a Custom Metric, you can accurately track and measure the number of comments made, allowing you to analyze user engagement more effectively. This data can be utilized in reports to provide insights into user interaction and content performance on your site. In contrast, the other options do not serve this specific purpose. Custom Channel Groupings are used for organizing traffic sources, Calculated Metrics assist in creating new metrics from existing data, and Custom Dimensions are better suited for attributes of users or sessions rather than counting specific events or actions like comment postings.