What does the 'Cohort Analysis' report allow you to do?

Cohort Analysis provides valuable insights by enabling you to analyze the performance of specific groups of users over time. This type of analysis focuses on a defined subset of users who share common characteristics or experiences within a defined timeframe. For example, you can look at users who signed up during a particular week or those who made their first purchase in a specific month.

By tracking these cohorts, businesses can observe how different groups behave over subsequent time periods, assess retention rates, and identify trends in user engagement. This allows for a more nuanced understanding of user behaviors compared to examining all users collectively. As a result, cohort analysis can highlight the impact of changes within the website or marketing strategies on user behavior over time, leading to more informed decision-making.

Other choices miss the nuanced focus of cohort analysis. For instance, a collective analysis does not provide insights into specific user groups and their behaviors, while measuring total visits fails to address the retention or engagement aspect that cohort analysis captures. Similarly, evaluating individual marketing channels is more about attribution rather than following specific group behaviors over time.