What does 'Content Grouping' allow you to do in Google Analytics?

Content Grouping in Google Analytics enables you to organize your website's content into logical categories or groups. This feature allows you to analyze the performance of different sections or types of content collectively rather than individually. By grouping related pages, you can gain insights into how different categories perform in terms of user engagement, conversions, and other metrics, which aids in understanding user behavior and enhancing content strategy.

This capability is particularly valuable for businesses with extensive content, as it provides a more streamlined approach to reporting without the need to sift through vast amounts of data for individual pages. Instead of analyzing data on a page-by-page basis, you can make strategic decisions based on the performance of grouped content types, leading to more efficient optimization efforts and content management.

The other options focus on different aspects of Google Analytics features. A/B testing involves comparing two versions of a page or content to determine which one performs better but does not relate to content organization. Tracking user acquisition sources pertains to understanding where your users are coming from, which is important for marketing but does not involve grouping content. Comparing page load times focuses on performance metrics, rather than content categorization.