Google Analytics Individual Qualification Practice Exam

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What does a high bounce rate indicate about a website?

Users are engaging deeply with the content
The website is successful in converting visitors
Visitors are leaving quickly without interacting
The website is attracting irrelevant traffic

The correct answer is: Visitors are leaving quickly without interacting

A high bounce rate indicates that visitors are leaving the website quickly without interacting with it. This metric signifies that a significant number of users are landing on a page and then exiting (bouncing) without navigating to other pages or engaging with the content in any meaningful way. High bounce rates can suggest that the content may not meet visitors' expectations, the page may not be relevant to what they were looking for, or the user experience could be poor, which results in users opting to leave the site rather than explore further. Understanding this can help website owners identify areas that may need improvement to increase engagement and retention.