What can you analyze to understand user engagement on your website?

To understand user engagement on your website, analyzing metrics such as time spent on site and bounce rates is critical. Time spent on site indicates how long users are interacting with your content, reflecting their level of interest and engagement. A longer duration often signifies that users are finding valuable information and are more likely to convert.

Bounce rates, on the other hand, measure the percentage of visitors who leave the site after viewing only one page. A high bounce rate may suggest that users are not engaging with the content effectively or that the initial landing page does not meet their expectations. By examining both of these metrics, businesses can gain insight into how effectively their website retains user attention and encourages further exploration.

The other choices do not provide a comprehensive view of user engagement. The number of sessions alone offers limited insight without consideration of how users behave during those sessions. User feedback forms can provide valuable insights, but they are dependent on the users taking the time to fill them out and therefore may not capture the broader engagement trends. The number of employees on the site is generally not a relevant factor in assessing user engagement or the effectiveness of the website itself.