What can be tracked as a conversion in Google Analytics?

Tracking a user sign-up as a conversion in Google Analytics is significant because conversions represent meaningful actions taken by users that align with the goals of a business or website. A user sign-up indicates that a visitor has engaged with the website to the extent of providing personal information, often signaling an interest in the product or service offered. By setting up user sign-ups as a conversion goal, businesses can measure the effectiveness of their marketing strategies and user experience in driving this particular desired outcome.

In contrast, page views simply provide information on how many times a page has been viewed but do not indicate any meaningful interaction or commitment by users. Total traffic serves as a metric for understanding the overall volume of visitors but doesn’t reflect specific actions that contribute to the objectives of the site. Similarly, bounce rate measures the percentage of visitors who leave the site after viewing only one page, which can be useful for analyzing user engagement but does not represent a conversion. Thus, user sign-ups are the clear answer in the context of tracking conversions in Google Analytics.