What are the four types of goals you can set in Google Analytics?

Prepare for the Google Analytics Individual Qualification Exam. Study with interactive quizzes and detailed explanations. Get ready to ace your exam!

The four types of goals you can set in Google Analytics focus on specific user interactions and behaviors that can help measure the effectiveness of your website in achieving its objectives. Each of the goals defined in the correct option captures distinct engagement metrics:

  1. Destination Goals: These are used to track when users reach a specific page on your website, such as a 'Thank You' or confirmation page after completing a desired action, like making a purchase.
  1. Duration Goals: This type of goal measures how long a user stays on your site. For example, you might want to set a goal if visitors spend a certain amount of time (e.g., 3 minutes) on your site, indicating valuable engagement.

  2. Pages/Screens per Session Goals: This measures user engagement by tracking the average number of pages or screens viewed in a single session. Setting this goal helps assess the breadth of content users interact with during their visit.

  3. Event Goals: Events can track specific interactions that do not necessarily trigger a page view, such as video plays, downloads, or clicks on external links. This allows you to measure user engagement with elements on the page.

These goal types enable you to gather actionable data and insights about user

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