Google Analytics Individual Qualification Practice Exam

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

1. Users 25 to 34 years old who have their browser set to Spanish

2. Users who engaged in a social media or email campaign

3. Users who viewed a page on a website, then watched a video

4. Users who are female and have children

The correct answer is: Users who are female and have children

The correct answer highlights an important limitation within Google Analytics' standard configuration regarding user characteristics for creating custom segments. In Google Analytics, while you can segment based on a variety of attributes, there are often restrictions based on the data that is collected or tracked by default. Option D, which focuses on users who are female and have children, cannot be directly segmented in standard Google Analytics because demographic data is generally limited to age and gender. While gender can be tracked, information about whether users have children typically requires additional data collection methods that standard Google Analytics does not provide out of the box. Consequently, without explicit tracking or data collection setups for family status, this characteristic cannot be leveraged for segment creation. In contrast, options A, B, and C can utilize attributes and behaviors that are commonly tracked by Google Analytics. Segments can be formed based on age ranges, language settings, engagement with campaigns, and user interactions with website pages and videos since these dimensions are readily available in standard reports.