In Google Analytics, what does 'Audience' refer to?

In Google Analytics, 'Audience' refers specifically to the group of individuals who visit the website. This category encompasses various metrics and dimensions relating to users, such as user demographics, behavior, interests, and device usage. It provides insights into who the visitors are, their attributes, and how they interact with the site, allowing for a better understanding of the target audience and enabling businesses to tailor their marketing strategies effectively.

The concept of 'Audience' is integral to analyzing traffic and conversion rates, as it helps identify trends and patterns in user engagement. Knowing the composition of the audience can guide content creation, promotional strategies, and overall website optimization to enhance user experience and achieve business objectives.