In Google Analytics, what does the 'Event' goal measure?

The 'Event' goal in Google Analytics is designed to measure specific interactions within a website that do not involve a traditional page view. This includes actions such as downloads, video plays, button clicks, form submissions, or any other engagement with content that can be tracked through an event setup. By defining these events, businesses can gain insights into user behavior on their site, allowing them to understand which interactions are most valuable or engaging to their visitors.

The other options relate to different metrics within Google Analytics. Total page views pertain to how many times users view pages during their sessions, which does not capture interaction beyond page viewing. The number of unique visitors measures how many distinct individuals visit the site, providing demographic insight but not behavior-specific interactions. Lastly, the duration of time a user spends on the site gives an overview of engagement but does not pinpoint specific interactions like the action-oriented measurements of event goals.