In Google Analytics, what does the 'Behavior' section focus on?

The 'Behavior' section in Google Analytics is designed to provide insights specifically regarding how users interact with the website’s content and how they navigate through the site. This includes tracking metrics related to page views, bounce rates, exit rates, and the behavior flow of users across different pages. By analyzing this data, website owners can understand which content is engaging users, how effectively they are navigating through the site, and where improvements may be needed to enhance user experience.

In contrast, user retention rates and demographics fall under the 'Audience' section, while traffic sources are covered in the 'Acquisition' section. Engagement metrics and goal completions are part of the 'Conversions' section, which focuses on how well the site fulfills its intended objectives. This distinction helps users effectively utilize Google Analytics to gain targeted insights based on their specific area of interest.