How does Google Analytics define 'bounce rate'?

The definition of 'bounce rate' in Google Analytics refers to the percentage of sessions that consisted of a single page view only. This metric specifically measures how many visitors land on a webpage and leave without interacting further with any other pages on the site. A higher bounce rate can indicate that users did not find the content engaging or relevant enough to explore further.

This metric is crucial for assessing user engagement and the effectiveness of a landing page, as it highlights the behavior of users who may not have found the information or experience they were looking for. Understanding bounce rate helps website owners identify areas for improvement in content, design, or user experience to encourage users to navigate deeper into the site.

Other options provided do not accurately capture the meaning of bounce rate. For instance, the first option discusses users leaving after multiple pages, which is contrary to what a bounce signifies. The total number of visitors and the average number of pages viewed during a session do not relate to the concept of a bounce either; they measure different aspects of website traffic and user behavior.