How can you find out which pages have the highest exit rates?

To identify which pages have the highest exit rates, analyzing the 'Exit Pages' report under the Behavior section is the most effective approach. This report provides specific data on the last pages users visit before leaving the website. By examining this report, you can see the exit rate for each page, which allows you to pinpoint exactly where users are dropping off.

Understanding exit rates is crucial for optimizing user experience and enhancing site navigation, as it can indicate potential issues on certain pages or highlight areas that may require further engagement strategies. The insights gained from the Exit Pages report can drive improvements in content and layout on those pages that lead to exits.

Other options, such as analyzing the 'Landing Pages' report, primarily focus on how users enter the site rather than how they exit. The 'User Flow' report offers a visualization of the paths users take through the site but does not specifically highlight exit rates. Lastly, audience demographics provide insights into who is visiting the site but do not relate directly to user behavior regarding exits.