Google Analytics Individual Qualification Practice Exam

How can you create a custom segment that includes users who completed a specific transaction on your e-commerce site?

1. Using a standard built-in segment

2. Creating an advanced segment with conditions based on user actions

3. Utilizing default user attributes only

4. Establishing segments based solely on traffic sources

The correct answer is: Creating an advanced segment with conditions based on user actions

Creating a custom segment that includes users who completed a specific transaction on your e-commerce site requires the use of advanced segmentation techniques that allow you to define conditions based on specific user actions. By using an advanced segment, you can set criteria that capture only those users who have successfully completed a transaction, such as purchases made, product views leading to purchases, and any unique identifiers related to the specific transaction. This approach is flexible and allows you to hone in on particular behaviors that define the users you want to analyze further. For example, you might set conditions related to specific transactions, like the items purchased or the values of those purchases, giving you a targeted look at user engagement and conversion rates. The other options do not adequately address the need for specific user actions related to transactions. Standard built-in segments may lack the granularity needed for this type of analysis. Default user attributes are generally broader and do not focus on transactional behavior. Establishing segments based solely on traffic sources would miss the critical action of the transaction itself, as it would not reflect whether or not the user completed a purchase. Thus, utilizing advanced segmentation based on user actions is essential for analyzing transaction completions effectively.