Google Analytics Individual Qualification Practice Exam

A new custom channel group may be applied retroactively to organize data that has been previously collected. Is this true or false?

1. A. True

2. B. False

The correct answer is: A. True

The statement is true. In Google Analytics, when you create a new custom channel group, it can indeed be applied retroactively to data that has already been collected. This means that you can take historical data and reclassify it according to the definitions set in the new channel group. This flexibility allows analysts to refine their reporting and insights based on a new understanding of how traffic channels should be organized and interpreted without losing any data or requiring additional processing. Being able to apply a custom channel group retroactively enhances the utility of historical data, enabling businesses to analyze their performance with newly defined metrics and groupings. This capability is important for businesses that may want to revisit past performance with different classification criteria to better understand customer behavior and marketing effectiveness.